Experience
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Lenze Americas
Uxbridge, MA
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January 2025 – Present
Digital Enablement Manager
Digital Enablement Manager
- Spearheaded the GTM and product strategy for a B2B e-commerce relaunch by conducting primary user research and rapid prototyping to define feature requirements, resulting in a roadmap optimized for customer retention.
- Identified and eliminated operational bottlenecks by engineering custom no-code automation solutions (Power Platform) that streamlined CX workflows, reducing response times by 12% and increasing departmental productivity by 23%.
- Architected an automated "Voice of the Customer" (VoC) program featuring "survey quarantine" logic to protect the customer experience and a Power BI dashboard that triggers real-time management intervention for at-risk accounts.
- Synthesized user pain points into actionable product requirements, collaborating with cross-functional Product and Design teams to translate research findings into high-impact features and value-based marketing messaging.
- Accelerated digital transformation by researching and deploying emerging technologies, including AI-driven automation, to improve data accuracy and elevate the end-to-end customer journey.
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March 2022 – January 2025
Digital Experience Manager
Digital Experience Manager
- Orchestrated the design and development of digital sales enablement tools for a product series with over 800 variants, simplifying an 18-character nomenclature into an intuitive selection interface to streamline the distributor purchasing journey.
- Partnered with Product Managers and Channel Development teams to produce an annual series of 6–7 educational webinars, translating technical product specifications into value-based content for global distributor networks.
- Architected and optimized an indirect channel e-commerce strategy in collaboration with key stakeholders to drive digital sales growth.
- Visualized concepts to represent user journeys and information models to aid in the development of the digital customer experience strategy and inform design decisions.
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July 2018 – March 2022
Marketing Programs Specialist
Marketing Programs Specialist
- Directed the GTM strategy for the North American relaunch of a B2B e-commerce platform on SAP Commerce Cloud, leveraging primary user interviews and persona development to influence global design decisions.
- Deployed a comprehensive GTM strategy for distributor-facing digital tools, significantly improving our reputation with distributors and increasing content engagement by 37%.
- Accelerated the adoption of HubSpot Marketing Automation by architecting user segmentation via active lists and designing end-to-end webinar workflows with automated registration and follow-up sequences.
- Managed the lifecycle of integrated marketing programs for a vast network of distributors, ensuring consistent brand positioning and messaging across all regional channels.
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LendingClub
Westboro, MA
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April 2016 – June 2018
Associate Brand Manager
Associate Brand Manager
Managed the lead generation efforts for LendingClub Patient Solution's dental business.
- Gathered industry data and trends to support strategic development of lead generation marketing campaigns.
- Managed launches and longer-term maintenance of marketing campaigns in various channels.
- Leveraged internal data, lead primary market research initiatives, and accessed secondary research.
- Identified product, process, and pricing improvements and recommended new media sources.
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DENTSPLY Implants
Waltham, MA
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April 2014 – April 2016
Regional Marketing Coordinator
Regional Marketing Coordinator
- Provided education, co-marketing, and collateral support to 40+ sales representatives for their accounts.
- Organized local educational programs, tradeshow activities and facility tours.
- Developed targeted marketing collateral for sales reps consistent with the corporate brand.
- Provided practice development and co-marketing support for key accounts.
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April 2012 – April 2014
Associate Marketing Coordinator
Associate Marketing Coordinator
- Assisted Regional Marketing Coordinators in their efforts to support the sales team.
- Supported local continuing education programs
- Developed custom marketing collateral for key accounts
Udacity
Udemy
Southern
New
Hampshire University
